Solar marketing guides
Practical guides for UK solar installers on where leads actually come from and what it takes to convert them. Written from campaigns we have run, not from theory. Start with the overview, then go deep on the channel you want to work next.
How to generate solar leads in the UK (2026)
The seven channels UK solar installers use, compared honestly on cost, speed, intent and how well each one scales.
Read the guideHow to reactivate old solar leads
Database reactivation turns the old quotes and enquiries in your CRM into booked surveys, using AI voice and SMS agents.
Read the guideIs buying solar leads worth it?
Bought solar leads are usually shared with three or four installers, so speed decides who wins. When buying makes sense, and the cheaper alternative in your CRM.
Read the guideGoogle Ads for solar installers
Google Ads works when you control geography, keyword intent and response speed. The keywords that make money and the ones that waste it.
Read the guideHow to get more solar referrals
Solar referrals are not luck. Ask at the two moments customers are most delighted, pay a proper incentive, work the street effect and stack reviews.
Read the guideRanking for "solar installers near me"
The map pack gets the calls. Google Business Profile done properly, a steady review flow, real local proof and town pages that are not doorway spam.
Read the guideFacebook ads for solar
Meta ads create demand rather than capture it, so intent runs lower and follow-up speed matters even more. The creative that converts and the compliance trap installers miss.
Read the guideSolar work from trade partners
Roofers, electricians and builders are already on the jobs you want. How to build partner deals that send steady work, and how commercial solar really gets won.
Read the guideThe Solar Installer's AI Opportunity Report
The conversion side of the same funnel: the five places installers leak jobs and time, with real recordings of AI agents booking appointments.
Read the report